Product Launch Playbook

This guide is designed for small scrappy teams (1 to 5 people) who work with minimal resources and time constraints.

It will assist you in organizing your product ideation, conception and launch process efficiently. It will help you:

• Define your MVP
• Make sure people will use and buy your product
• Set up a successful launch strategy
• Focus on what matters post-launch

Learn the strategies and tactics that lead to successful product launches.

Duplicate the guide and pick & choose which templates to use for your next product launch in only a few clicks.

Follow the steps to get your first 100s paying customers within a few months of launching.

Here's what's inside...

Strategies and templates to help you find the product you should build

We help you organize your product search process, identify your target persona and prioritize what should constitute your MVP.

Get a list of paying customers before you start building your product

Make sure to build a product that meets your customer needs and that they will pay for the service you are providing.

Build and ship your product with minimal ressources in a week

We give you the keys to build in public successfully whether you know how to code or not.

Launch your product on the right platforms successfully

We help you prepare for you launch, choose your channels and write good cold outreach copy to your first customers.

Scale your product growth post-launch

We show you how to keep focus on what's important after the launch.

Who is this guide for?

• You want to build a SaaS and make money from it but you have no idea how
  Great to hear! This guide will help you structure your approach to identify the product your target customers need, build it with minimal ressources and start generating money from day 1.

• You're about to do your very first product launch
  Awesome! This guide with definitely help you go from not knowing where to begin, to launching your product with great success.
• You've been launching a few times without success
  Nice! You've got the basics down, but something seems to be missing. This guide will teach you all the steps, from pre-launch to post-launch to produce the best results.

What you'll learn

After reading this guide, you'll have familiarized yourself with the essential knowledge to help you build and launch your product and achieve better revenue, or signups by learning:

• How to build products that people need
• How to make you have paying customers on launch day
• How to build in public
• Best practices for launching
• What to do post-launch